If you've ever been on any of the Kardashian sisters' Instagram accounts, then you've definitely seen photos of them showing off their killer curves in waist trainers. The girls have made these waist trainers popular among women, as people like to think that they're the sole reason for their awesome figures. However, it looks like they won't be modeling these products anymore because their go-to company, Waist Gang Society, is now being sued for false advertising.
Waist Gang Society sells several different corsets in different colors, shapes and sizes and shockingly claims that the trainers will not only give people an hourglass figure, but help them burn fat as well. The company states that the product "burns fatty tissue by making you sweat, targets the back, torso, waist and abdomen areas."
The lawsuit was filed by women who believe that the advertising is misleading, as they did not end up burning any fat using the product. "Corsets do not cause you to permanently lose fat in the midsection," one doctor said. "They cause a re-distribution of fat and organs in the trunk."
At one point, the company's founder, PreMadonna, had said on the website, "it's a unique and efficient way to help women shed unwanted inches and feel good about themselves-no diet and exercise required!"
"These 'waist trainers' do redistribute fat to other portions of the user's body, thereby creating the perception of a fit and trim waist, however, Defendant claims that the Products actually burn fat and control user's weight," the complaint, filed in California by Sara Hawes, reads. "This is completely false and misleading. The Products have absolutely no effect on fat loss."
The company's website is filled with photos of the Kardashian and Jenner sisters wearing the trainers, although it has been specifically pointed out that they are not involved in this lawsuit whatsoever. The lawsuit is demanding $5 million and an injunction against Waist Gang Society for allegedly misleading customers with its false advertising.
"Despite the knowledge that their advertising and marketing are misleading to consumers, defendant continues to advertise, distribute, label, manufacture and market the Products in a misleading and deceptive manner," the documents claim.
Hawes has asked that the company "immediately correct the inaccurate information concerning the purported benefits of the products and refund the cost of the products to all purchases throughout the state of California."
