Last year, LG came up with a stylish, powerful smartwatch that seemingly had the capability to make a massive splash with consumers. Unlike conventional smartwatches, which rely on a smartphone to be paired with, the LG Watch Urbane 2nd Edition LTE promised to give users the basic functionalities of an independent mobile device.
Unfortunately, the Urbane 2nd Edition LTE was eventually pulled out by LG just weeks after its initial launch, due to hardware problems. After all these months, however, LG's stylish LTE smartwatch is finally back, and AT&T is offering a pretty good deal for the wearable device.
In fact, the return of LG's premier smartwatch is being offered as a complementary device to LG's new flagship, the G5. AT&T is currently offering the LG Watch Urbane 2nd Edition LTE for $18 per month on a 20-month installment plan.
Those who would like to opt out of the 20-month commitment through AT&T could simply acquire the smartwatch for $100, as long as the device is paired with the LG G5 on the service provider's Next 24 Plan. Of course, using the smartwatch entails customers to add the device to their shared data plan as well, in order to make the most out of the smartwatch's capabilities.
Pre-orders for the LG Watch Urbane 2nd Edition LTE and the LG G5 have started on Monday, with the devices expected to be launched on April 1.
Had the initial launch of the LG Watch Urbane 2nd Edition LTE become successful, the Korean manufacturer would have had a pretty good contender in the smartwatch market. With the unique capability to function independently, the stylish device had the potential to be a game-changer.
Then again, LG's decision to pull out the devices might have been a show of wisdom on the part of the Korean tech giant. After all, the reason behind the mass recall was due to "a hardware issue which affects the day-to-day functionality of the device." Though LG never specified which aspect of the device was compromised, many have guessed that it was probably the smartwatch's screen.
Thus, leaving the smartwatch on the shelves then would have severely damaged LG's reputation as a formidable tech manufacturer. For companies like LG, it is usually a matter of not just doing things fast, it's also all about doing things right.
Sometimes, doing what is right requires some waiting, but more often than not, the wait is well worth it.
