Sarah Palin has been hired by the Sportsman Channel to host a weekly outdoors-oriented program that will celebrate the "red, wild and blue" lifestyle, the Associated Press reported on Monday.
The new outdoors program "Amazing America" will appeal to those interested in hunting, fishing and shooting.
Palin's show, which will debut in April, will include a series of stories about personalities and activities in that vein.
According to the AP, the Sportsman Channel is part of 32 million homes, less than one-third of American households with television, with programming geared to people interested in hunting, fishing and shooting.
"It's very important to have somebody of her stature as a personality on Sportsman because it validates the whole category for everybody," said Gavin Harvey, network CEO.
Twelve episodes of the series have been ordered by the Sportsman Channel to start the season. It's the first of a three-series deal between the network and the busy nonfiction production company Pilgrim Studios, the AP reported.
"The network showcases a lifestyle that I love and celebrate every day and it's great to be a part of their team," Palin said in a statement provided by the network.
The former Alaska governor has worked as a commentator on Fox News Channel and was host of a short-lived series about her home state, "Sarah Palin's Alaska," that ran on the TLC network.
Besides the upcoming Palin series, Sportsman airs a series with conservative activist and rock musician Ted Nugent. Sportsman also airs a TV version of the National Rifle Association-sponsored radio show, "NRA News, Cam & Co.," each weekday and "NRA Guns & Gold," a show about guns styled after "Antiques Roadshow."
Harvey said the Sportsman Channel has no interest in being politically polarizing.
"It's not our intention at Sportsman to take any political position," Harvey told the AP. "This lifestyle, coast to coast, crosses every type of political spectrum."
