American Apparel Launches 1-Hour Delivery Service

You will now be able to have your favorite American Apparel leotards and T-shirts delivered straight to your door in under an hour instead of having to wait 3-5 business days or pay a ridiculous amount of money for overnight shipping.

The popular brand has teamed up with Postmates, and now promises to have over 50 items from its Basics lines delivered to U.S. customers in record time. For a the time being, the shipping only costs $1.99 and will be available at 79 stores within 31 markets.

"American Apparel is improving its omni-channel consumer experience via Postmates by becoming the first major fashion retailer to offer 'on-demand basics,'" said American Apparel Chief Digital Officer Thoryn Stephens. "You'll be able to receive hoodies, T-shirts, socks and more within a 60-minute delivery window-it's great for traveling or last-minute needs. For the second phase we're integrating the experience with RFID for real-time inventory availability."

Postmates' Senior Vice President of Business, Holger Luedorf, believes this is a necessary collaboration because this is the type of service capabilities younger consumers expect.

"The combination of American Apparel's real-time, local inventory paired with Postmates' superior delivery technology and national footprint is changing the way customers can access their favorite brands," Luedorf said. "One or two-day shipping is no longer an option: we are creating entirely new customer expectations."

The Fashion Law already tried out the speedy delivery service and was quite surprised by the results. The items arrived in less than an hour and came in a traditional American Apparel Bag. The site did mention that even though shipping costs $1.99 now as a special introductory promotion, before the automatic discount was applied, the original shipping cost was $8.25.

American Apparel is the first official, and largest, in-app apparel partner for Postmates, even though it has already partnered with other companies like Chipotle, Walgreens and 7-Eleven. The company has tested this idea out with other clothing brands in the past, though, to see how efficient it is. Postmates recently launched a week-long partnership with Revolve clothing, which delivered festival apparel directly to people at SXSW in Austin, and two years ago, it teamed up with Everlane to deliver items directly to people in San Fransico as part of a one-month beta program trial. Net-A-Porter has also been offering delivery services similar to these for years.

Tags

American apparel, Clothing, Fashion