Vine is introducing a new feature on its app that is long overdue: a "Watch" button, which will allow users to watch all videos on their favorite channels.
The announcement came through a post dated April 13 on Vine's official blog, which revealed that the new button will give users the option to play all Vines on a channel with a simple tap.
"Our latest design introduces a 'Watch' button that lets you kick back and see the story of a channel as Vines automatically play back to back," Vine said. "People love to go through a channel or watch an account from start to finish. You can now do that with just the tap of a button, without having to manually scroll through individual posts."
As you may recall, Vine clips are only six seconds long, but due to the feed layout, users had to manually scroll through different videos and select individual ones to watch. The issue in this case is that often times, users would spend more time looking through content to watch than actually watching them.
That dilemma is now a thing of the past, with users now able to easily view an entirely channel. Of course, viewers aren't the only ones who benefit from this change. The update may encourage content creators to produce more videos so that people can watch them one after the other, which can boost overall popularity of his or her brand in the long term.
The apps (available for both iOS and Android) also include a way to sort clips by popularity or chronologically, granting users further control over feeds.
Vine's latest move is the latest in a string of video-related upgrades that social networks have been fond of recently. For example, both Facebook and Snapchat have recognized that people with mobile devices are more inclined to watch videos than see still images or read text and have focused on videos as a result.
In the meantime, this new feature is already available for both iOS and Android Vine apps, though its size and compatibility differs drastically. The iOS iteration comes in at 65 MB and is compatible with the iPhone, iPad, and iPod Touch running on at least iOS 8.0. Conversely, the Android iteration's size and software version compatibility will be dependent on the device it's run on.
