According to new research conducted by Consumer Intelligence Research Partners (CIRP) iPhone users wait longer to upgrade their phone to new one.
At present, almost 50% of iPhone users are holding up until their smartphone is two years of age or model. In 2013, just 34% of iPhone users held up that long.
And in June 2013, 66 percent of all iPhone users were either under a year old or at most two years old. By March 2016, that had fallen to 51 percent.
The drop may be caused by Apple battling to get new clients in places such as China.
"Overall, over the past almost three years, the average age of a new iPhone buyer's previous iPhone has increased by approximately three months," said Mike Levin, a CIRP partner and company co-founder.
Apple is broadly anticipated to launch its cutting edge smartphone, informally known as the "iPhone 7," in September.
"This motivator appears to outweigh the impact of any early upgrade options that carriers offer with the new financing plans, and the increased availability of trade-in programs and used phone purchase websites," the study reads.
