Eminem has invested his money in new business 'StockX'. StockX, the world's first online consumer "stock market of things" for high-demand, limited edition products today.
"Sneakers have always been a huge interest of mine, for at least as long as I've been rapping, and I'm proud of the fact that I've had so many collaborations with Nike and Jordan Brand," Eminem said.
"I really like the fact that sneakers are a big part of what StockX is doing. When I found out that they happen to be doing it from downtown Detroit, it made even more sense to get involved."
StockX press release states "The company has targeted the sneaker resale market as its first vertical, and the partnership will continue to accelerate StockX's growth by building on the rappers' long and personal passion for sneakers to create exclusive content and access to rare sneakers from Mathers' personal collection. As part of the partnership, Mathers and longtime manager Paul Rosenberg will be investing in the online trading platform."
To kick off the partnership, StockX is giving away three coveted prize packages:
-Grand Prize: Air Jordan 4 Retro Eminem Carhartt (priceless; pairs have sold for as much as $30,000)
-Second Prize: Yeezy Boost Pack - Yeezy Boost 350, 750 and 950 (approximate value $3,000)
-Third Prize: Jordan 1 Pack – Jordan 1 Retro Bred 2013, Retro Chicago 2015, Retro UNC, Retro Family Forever and Retro LA ---(approximate value $1,750)
The platform is now open in the United States but is expected to launch in other countries will soon.
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