Legendary British luxury car maker Rolls Royce rarely ever fall behind in the next wave of car making and true to its tradition, the company unveiled its latest 'concept car' in the form of a luxury self driving car yesterday. The Rolls Royce 103EX will be the ultimate in luxury automobiles in the self driving range of cars and according to a report in the BBC, "This is the company's first "pure" Vision Vehicle, following the Phantom-derived 100EX cabriolet of 2004, 101EX coupe of 2006 and 102EX electric saloon of 2011. The 103EX is derived from nothing; it bears no resemblance to any production model, past or present, yet thanks to its sheer magnitude (it is a Phantom-sized monster, stretching almost 20 feet end to end) and the preciousness of its details, it manages to embody everything a Rolls-Royce car ever was, is or will be."
This is the company's first foray into the luxury self driven car space and according to company insiders, the Rolls Royce management expects the car to be commercially available at some point in the 2040s. Even though it is a driverless car, luxury remains its USP. According to The Guardian, "Their feet will be cushioned by "the finest one-off deep-pile ivory wool carpet", while anyone worried about leg room will be satisfied thanks to extra space afforded by "the removal of the chauffeur". Instead of a driver, passengers can give orders to a virtual assistant named Eleanor - after the actor Eleanor Thornton, who is rumoured to have inspired the car's Spirit of Ecstasy bonnet ornament."
In its own website, Rolls Royce stated, "In a future where transport is commoditised-void of beauty, space and form-Rolls-Royce will stand apart," in relation to the 103EX model. The company has alre released a video that goes to show the jaw dropping features of the car that could be competing with Google's self driving cars at some point in the future, however like all Rolls Royce products, it can only be afforded by the top 1%. The video is available here.
