Ubisoft has released an "Assassin's Creed" game for consoles every year since 2009, but the game developers would pull a "Watch Dogs" if need be.
In an interview with IGN, Ubisoft North American president Laurent Detoc explained the company would delay the next installment of their popular title if the game quality wasn't up to par.
"If we think we've ended up with a 70 percent Assassin's Creed game, we're not going to ship it," Detoc told IGN. "That damages the brand. I'm not going to give you the names of products, because you know them as well as I do, but if you start to make games at 70 percent, even with a big brand, eventually people are going to change their mind about that brand. They won't want it anymore. That's what saves the recurrence."
Detoc explained the company wouldn't try to delay all the games across the platforms. However, Ubisoft has done so before to titles such as "Far Cry 3," "Splinter Cell: Blacklist" and "Watch Dogs" to name a fews.
"I like to think that we don't delay everything," Detoc said. "It's the reason for the delay that really matters. It's a lot easier to predict the release of an Assassin's Creed, because we understand what it takes. It's a lot easier to predict a franchise that has more recurrence, for sure, than a new IP."
Detoc told IGN the company wants to bring gamers fresh, quality titles.
"There's a lot of people who can play your game," Detoc said. "We have fans who come back to the franchise and we're very thankful for them, because we think we're giving them a good game to play, and they give back to us when they buy it. But there's a lot more people out there who we can sell games to."
