There are very few people who would pass up on an opportunity to eat pizza and if it happens to be a free pizza, then there is hardly any chance of that pizza going unclaimed. However, pizza chain Domino's found itself in a bit of a pickle when it collaboated with T Mobile in a campaign, in which the un-carrier gave everyone who downloaded their latest app 'T Mobile Tuesdays' a free medium pizza that could be claimed on a Tuesday. Needless to say, the freebie has been big hit with the customers of T Mobile but turned into a bit of a nightmare for Domino's since they have not been able to meet the huge surge in demand for pizza on Tuesdays and the promotion had to be discontinued since the pizza chain was unable to cater to the demands.
Most of the stores could not handle the demand and plenty of customers were left fuming. A representative of Domino's Pizza spoke to the publication Tech Crunch regarding the issue and stated, "The T-Mobile promotion generated an overwhelming response... we are happy so many of their customers love Domino's. The demand was significantly above what we agreed to in advance, which resulted in an understandably disappointing customer experience for some. As a result, we are re-examining the future of this promotion. We thank everyone who participated in the promotion and thank those individuals working in the stores who went above and beyond in trying to keep up with the overwhelming demand,"
A report on TechCrunch went on to state that it did not affect the populatiry of the T Mobile app and the company has already lined up an alternative promotion."Despite the setbacks, the T-Mobile Tuesdays app is still topping the charts. It's currently No. 11 on the iTunes App Store, after hitting the No. 1 position on - you guessed it - Tuesday. Even at its lowest point, it was still ranking No. 51, which is a more than decent spot for an app of this nature. According to Legere, the app has already been download more than 2 million times. T-Mobile has since replaced the Domino's promotion with Lyft, which is offering free rides (a $15 value). The app also includes a free Vudu rental, free Wendy's Frosty and a $20 coupon at MLB.com, among other things.
