Video sharing app Vine was first launched in 2012 and within a short period of time, the app became one of the most popular video sharing apps for people on social media due its unique feature of playing 6 second clips on loop. However, it seems that the company, which is now owned by Twitter, could be moving to a new platform at some point in the future with the introduction of videos that have a duration of as much as 140 seconds. Engineers at Vine had been working on this feature for quite some time and are going wheel it out in phases at some point in the near future. They have released a beta version of the new feature as well, that can be tried by interested users.
The move comes in the wake of Vine users demanding a version of vine in which longer videos can be uploaded and the company said as such in the blog post in which it announced that arrival of this new features. In the said blog post, the company stated, "Those of you who have expanded into longer storytelling tell us you'd love to reach your fans where you started without having to direct them elsewhere (unless you want to, of course!). We recognize that Vine is part of an ecosystem for digital creators today, and we support you in all of your goals for creative expression.We're staying true to who we are. Vines are a format to squeeze the most funny, beautiful, breathtaking moments into. Defying traditional narrative with their format, they're a lot like trailers. And like a great trailer, they make you want to watch the movie.With this beta release, a Vine can now be a trailer that points directly to a mini-movie."
The company went on to say, "As we experiment with longer video, we are also exploring monetization opportunities for creators. We recognize how important this is for creators, and we want to fuel their creativity. As an example of this, we're also announcing that with Twitter's Amplify Open program, we have a path to empowering creators with future monetization options. Of course, we also work closely with Niche, which any creator can sign up for, and we'd love to hear your ideas too!"
