Browsing Facebook, perhaps the most popular social media wensite in the planet, without the bother of advertisements or banner ads must be a better experience for almost everyone and the ad blocker software applications enable that. However, according to a recent announcement by the company, they are going to alter the preferences so that ad blockers do not work on the desktop version of the website. According to a report on Business Insider, "Facebook is taking a stand against ad blockers. The social network announced on Tuesday that it has tweaked its tech to prevent ad blocking software from working on its desktop site. Such services already aren't effective on mobile, since most of Facebook's traffic comes through its app. Simultaneously, the company is updating its existing ad preferences toolsto make it easier for individuals to tailor their experience and remove themselves from specific customer lists."
Andrew Bosworth, the chief of advertising at Facebook told Business Insider, "This isn't something that we need or are motivated to do for revenue, this is something that we really believe in.For us, it's a very principled stance on how Facebook should be delivered." He went on to add, "We're trying provide a middle ground here where if people are experiencing ads on Facebook they can use the ads preferences controls to make those ads better.Hopefully, we'll form more and more of a partnership with consumers, where we're providing them with ads that improve the experience and that they don't feel they need to block."
The report went on to add, "Even if you use Facebook's new advertising tools, you'll still see the same amount of ads. Those ads should just be more relevant to you, since you'll be telling Facebook what you don't want to see. That's beneficial for Facebook, too, because its ads are more valuable if they're actually effective. Right now, ~97% of Facebook's 6.4 billion in revenue comes from advertising. As the number of people using ad blockers has swelled, the whole industry has been paying attention. Google has been spearheading an "acceptable ads" policy and the US Interactive Advertising Bureau hascome up with suggestions for how publishers should mitigate the problem."
