Microsoft's desire to make the whole XBOX live experience an even better one for its users has prompted the company to acquire live stream start up Beam and considering the fact that Beam specialises in interactive live streaming, it is without doubt an astute acquisition by the tech giant. The Beam team are going to be working with Microsoft's dedicated XBOX team in order to take the live experience to a new level. The Partner Group Manager of XBOX Live, Chad Gibson released a post on the the Microsoft blog site about the plans for the future.
He stated, "Today, Team Xbox is proud to announce that Microsoft has signed an agreement to acquire Beam, an innovative and interactive livestreaming service that gives viewers the ability to watch and play along with their favorite game streamers in real-time. Based in Seattle, Beam has evolved game streaming from a passive, watch-and-chat experience into one with real-time participation by the viewer; directly into a streamer's game play and live broadcast.
Bringing Beam, their award-winning team and their inventive technology into the Xbox family supports our ongoing commitment to make Xbox Live more social and fun. Using "Minecraft" as one example, with Beam you don't just watch your favorite streamer play, you play along with them. You can give them new challenges and make real-time choices that affect their gameplay, from tool selection to quests to movement; all through simple visual controls. In the highly anticipated "Sea of Thieves," which is all about emergent adventures in a shared world, you can watch the drama play out between different crews from multiple player perspectives."
On the other hand, CEO of Beam, Matt Salsamendi wrote a blog post as well in which he stated, "It's always been a dream of mine to make an impact in the lives of gamers all over the world, and I'm extremely excited to announce that we're taking another huge leap towards making that dream a reality," He went on to add, "As part of Xbox, we'll be able to scale faster than we've ever been able to before," he continued. "We're expanding the team, bolstering our infrastructure, and most importantly, continuing to grow and support the amazing community at Beam,"
