Pokemon Go might be the most popular mobile game at the moment but according to a report by Axiom Capital Management, the game is rapidly losing the appeal it once enjoyed a few weeks ago. Victor Anthony, the senior analyst, who compiled the report stated, "Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps,"
The report has been picked up by Bloomberg and in a recent article on the website, it has been reported. "Enthusiasm about the potential for Pokemon Go (and augmented reality gaming in general) to improve Nintendo Co Ltd.'s financial performance sent shares parabolic after the app launched in the U.S., and even spurred rallies in secondary plays linked to the success of the game. Data from Sensor Tower, SurveyMonkey, and Apptopia, however, show that Pokemon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend."
The report by Mr. Anthony further states, "The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on the above named companies." Lastly, he also wrote, "The Google Trends data is already showing declining interest in augmented reality, whereas interest in virtual reality remains high.". The Bloomberge report states, "If these declines prove enduring, this would cast aspersion not only on the viability and popularity of Pokemon Go, but augmented reality gaming at large, according to the analyst." Over the past few weeks, Pokemon Go developers have come up with plenty of updates in order to freshen up the game and drive user interest, however it is also an undeniable fact that the game has been losing users as well.
