WWE executive Stephanie McMahon, daughter of chairman Vince McMahon, today gave an interview with Fast CoCreate journalist Jeff Beer where she spoke on how she plans to continuously reinvent WWE to serve the fans better.
"I think any successful company with longevity has to continue to reinvent itself over and over. At our heart, what we are, we're storytelling. We have compelling stories because in order to invest in the characters and care whether they win or lose, you have to understand who they are," she said.
She pointed out that WWE combined the best elements of reality shows, soap operas, drama, and action into one incredible show that never goes off the air.
"You can be engaged with WWE 24/7 if you want. We're always here for you. That's an unusual notion that doesn't exist with any other brand," she added.
But she pointed out that the fans are the most important part of the business.
"Our fans are a part of our show, they're our secret sauce, and they've always given us that feedback. They chant, they boo, they cheer, they vote with their wallets when they're buying T-shirts," she said.
The advent of the social media also provided another platform of engagement for WWE.
She disclosed that WWE had more than 11 billion views in the last 12 months, with12 million subscribers to its YouTube channel.
"We trend on Twitter every week. And on Facebook, John Cena is the most active American athlete on the network. It really does add tremendous value to be able to reach out to our audience, not only to get feedback, but for engagement. That kind of connection with the brand is invaluable," she said.
