Polaroid is trying to challenge the 4K television market with its low-priced 50-inch 4K UHD TV that will be showcased at the CES 2014 for $999,alongside the 50-inch Roku Ready Smart TV.
Polaroid is not what comes to mind when we talk about electronics, but as we step into the New Year, the company, known for digital cameras and lenses, is trying to intensify the competition in the electronics field. The company is trying to steal the limelight with its $999 50-inch 4K ultra HD television set, set to debut at the International Consumer Electronics Show 2014 in Las Vegas, next week.
Polaroid will also be showing another 50-inch Roku Ready Smart TV at the CES 2014. The Roku, model number 50GSR7100, is a Smart TV that is integrated with Roku's popular channel-based interface to host apps like Netflix, Hulu Plus, Amazon Prime, and more. The Roku is built in the TV set and also leaves room for three other similar video devices, dongles or set top boxes through its HDMI ports. Polaroid is proud of the new modern design with a custom remote, mobile app, clear picture and audio. The company plans to sell its Smart TV at a reasonable $599.99.
"Not many people realize that Edwin Land was a pioneer in developing the polarizing technology used in modern televisions," Scott W. Hardy, President and CEO of Polaroid, said in a press release, Wednesday. "We are excited to bring consumers a state-of-the-art product at an affordable price point. Families can share more movie nights together with our new home entertainment options."
Polaroid's 4K Ultra HD TV will be able to grab the attention of many potential 4K TV shoppers. The TV maker says the 50-inch 4K TV, model 50GSR9000 does justice to the 4K technology by offering four times clearer picture than the standard high definition. Offering excellent audio and video quality with more than 8 million pixels, Polaroid will sell the 4K TV for $999.99.
Polaroid also announced three new Q-series tablets Thursday, which will be shown at the CES 2014 next week that also break the low cost barrier of Android tablets.
