For the Eastman Kodak Company, it is now or never. Still reeling from its failure to adapt to the digital field decades ago, the premier organization is on track to excite photography fans and enthusiasts.
Together with Bullitt, a Reading-based hardware builder specializing in unconventional devices, Kodak unveils the elite phone unit Ektra. It is the intention of the partnership to highlight elite camera specifications in the market.
This is not the primary venture for both organizations. A low-profile launching in 2015 has targeted newcomers or neophytes.
The Bullitt group, which surfaced in 2009, focuses more on licensing electronic designs for popular companies. Among its products are devices for JCB and Caterpillar, headphones and speakers for Ted Baker and Ministry of Sound. Currently, a Land Rover unit is under production.
Rather than engage leading tech companies like Apple, Samsung and Google head on, the photo pioneer group wants to introduce a quality-driven handy camera for all users. Named after the 1941 historic unit, the Ektra is being trumpeted to outperform all mainstream smartphones.
Kodak's newest product offers a 21-megapixel camera with a sophisticated approach to shot adjustments. It also presents an extensive editing application that is associated with the Google Snapseed. In contrast to most devices that are equipped with aluminum and glass frames, the Ektra portrays the retro outlook design.
The Android unit employs a camera figure with a prominent lens at the rear part of the phone. An SD card slot is available for expanding memory storage. The presence of a potent processor enables the immediate processing of high-definition images.
According to Charlie Henderson, Bullitt's product head, a clear market among millions of people who see themselves as avid photographers is what the brand stands for.
Kodak, for its part, has sold a number of its patents to tech corporations including Google and Apple after going bankrupt in 2012. It manages, however, to bounce back the following year.
Chief Executive Jeff Clarke highlights Kodak's expertise in imaging technology. The release of its device is a commitment to share the latest development in photography.
