Either way, Microsoft's recent promotion is a win-win situation for the Surface and the Mac products. Although unsatisfied MacBook users will impact the company negatively, there is another way to ease off their displeasure that can do probably do wonders for the market.
Following the release of the MacBook Pro with Touch Bar in October, the Redmond-based company almost immediately posts a pitch to keep disappointed fans still happy and contented. The announcement puts premium on the $650 reward.
In a statement, the group presents a limited trade-up offer that will enable individuals to get their hands on the Surface. Obviously, the targeted audiences are Mac users. It is the intention of the software manufacturer to allow enthusiasts experience the ultimate laptop with on-screen touch.
According to Brian Hall, Corporate Vice President of Marketing for Microsoft devices, the tech group will pay laptop owners who will trade their Mac Air or Pro for a Surface Book.
Credit promotions will include Mac products to as far as 2006. Appraisal will cover the old MacBooks, which have a sum of 117 various configurations, for the Airs and the Pros.
Conditions for eligibility reiterate that MacBooks must not have broken or cracked screens. The computer must not possess dead pixels. The unit's outer covering should be free from any form of engravings, cracks and tags. Overall, it should be in one piece.
More importantly, the item must be working properly which means that the machine is still running, able to boot and engage in computer functions. It is also vital that chargers are also on hand.
Those interested can drop by at Microsoft stores in the US or on the group's online domain. Deadline for the promotion is Nov. 10, 2016.
During the event, Microsoft is perceived to unveil a revamped MacBook Pro which is equipped with an OLED touchscreen panel. In addition to a Touch ID security feature, the product will also have Thunderbolt 3 USB-C ports.
