The Apple Watch Nike+ is noisy in every way a watch should be. The moment people see it, they become immediately drawn to the bright yellow circles embellishing the watchband. It's matched perfectly by a custom face that tries to motivate wearers with quick Nike-esque slogans like "Are We Running Today?"
The Apple Watch Nike+ is not subtle. It just isn't designed to be. That's the job of the standard Apple Watch, to be part of everyday life, to be there when needed.
This latest collaboration between Apple and Nike released on the 10th anniversary of the original Nike+ team up has the purpose to motivate people. Just like an enthusiastic personal trainer wearing a brightly colored jumpsuit tapping his client on the shoulder and asking if he/she is planning to get off his/her lazy butt.
This device is just not for everyone, as the companies will probably be the first to admit. Instead, this watch is targeted at two key demographics - regular runners and aspirational ones. It grants a reasonably large group of people, though.
Motivation is at the heart of the Apple Watch Nike+, from activity reminders to the band design that is a bit like wearing a FitBit. When you look down you see a constant reminder to really need to work out more.
