Kendall and Kylie Jenner reportedly want to follow in the footsteps of their older sister Kim Kardashian, and will do what it takes to reach a new level of fame.
According to Hollywood life, the youngest of the Kardashian family are following the lead of momager Kris Jenner. Kris reportedly is very strict on who the girls can date, and if the person they choose won't bring in the cash, then they are out.
"[Kendall and Kylie's boyfriends] need to be famous and in the current limelight," a source told HollywoodLife.com. "They must be a big deal to get the sisters the media they thrive on, and that is why Harry Styles was a set up at first. Its all about the Kardashian brand, and Kendall and Kylie have bought into it and use relationships as career builders more than anything else. This was one major issue when it came to Kris and Bruce's marriage - Bruce wanted them to have a more normal life but he is outnumbered, and they want to be like Kim and will do anything Kris says to make it happen. Its like they are robots."
"To date one of the Jenner sisters you have to meet up with Kris Jenner and she must give her 100% blessing," the source added. "She wants major success for Kylie and Kendall because they are the future of the Kardashian paychecks. Most guys meet the parents of a girl they date eventually, [but] it's normal protocol in the Kardashian household that anyone that is about to date them must provide something more than just compatibility emotionally."
FOX 411 reported momager Kris is grooming the girls to be a bigger brand than their older sisters. Kris reportedly wants the younger girls to have a long-term career, as she is seeing Kim, Kourtney and Khloe Kardashian beginning to lose the spotlight.
"We've seen again and again how many brands on a [downward] slope in popularity introduce new products. Not all humans are brand dynasties - the Jenner girls' campaign is another attempt by queenmaker mom/manager Kris to hang on to the throne," Alex Shvarts, CEO of online branding agency Simply Mint, told FOX. "They will need individuality and ongoing marketing. The blitz and fluff will subside soon enough, and if by then the Jenner girls have not built a core solid audience, they will disappear as quickly as they appeared."
