Apple Inc. is now the new favorite of corporate customers, replacing BlackBerry which used to be the companies' choice.
In the early years of technology, Apple was behind Windows when it comes to PC because most of the major business applications developed runs in Windows only. However, technology has evolved which allowed several Web-based software products to overcome such limitations.
With these new enhancements, Apple can now fairly compete with Microsoft. Furthermore, it is now targeting companies as new customers.
Apple has been successful with its iPhones and iPads that many corporate tech managers have amended company policies and traditional buying patterns in favor of the tech giant. According to Wall Street Journal, a handful of companies and corporations have already made iPhone a replacement for Blackberry as the favorite mobile phone and iPad as replacement for personal computers.
Forrester Research estimated that in 2012, the Cupertino, Calif.-based corporation has won eight percent of global business and government expenditures on tablets and computers. The firm also estimated that by 2015, the statistics will increase by three percent.
The figures do not include the iPhone, which is the most-acquired product of Apple.
Among the companies that shifted to Apple's products are energy company LG&E and KU Energy, networking equipment company Cisco Systems, Inc., software maker SAP Ag, apparel Urban Outfitters Inc., and the jewelry chain Alex and Ani.
In an interview, LG&E and KU's manager of transmission-line services Robby Trimble told WSJ, "For years, we looked for some way to automate this and we heard all sorts of fairy tales, but we could never find anything."
Now, Apple's merchandises are widely used in the Kentucky's biggest electric utility. To note some, engineers of the company use iPads in running power plants through the recording of the generated electricity.
Cisco, on the other hand, has given its employees a choice to switch form Windows-based laptops to company-issued laptops. To date, about 25 percent of its total employees are now using Apple Macbooks issued by the company. Additionally, iPhones and iPads account roughly 75 percent of mobile devices supported by the corporation's tech department.
As expected, competition will shortly arrive. In fact, developers and analysts said that Google's Android operating system is making some steps forward.
