Yahoo CEO Marissa Mayer leads her company's shift to mobile crossover in 2014.
As per statistics, Yahoo's own products take in 800 million monthly active users, where 400 million of which are mobile users. Mayer's goal is to increase its monthly mobile active users more than its desktop users.
Making that happen will be the peak of Mayer's leadership, who started leading the company in mid-2012. Since her appointment, she has been pushing in making Yahoo mobile.
To achieve an absolute mobile crossover, Yahoo resorted to acquiring the best technology companies instead of doing the usual individual hiring.
Yahoo SVP Adam Cahan told VentureBeat, "We focused on acquihiring. You literally cannot interview enough people to grow fast enough. So you acquire teams and they start bringing in their friends."
Acquihiring is the process of acquiring a company to recruit its employees, without the need to show interest on its products and services.
By the end of 2013, Yahoo has acquired a total of 31 companies including the blogging site Tumblr, news aggregation Summly, video conferencing Rondee, and the social networking site Snip.it.
With those acquisitions, the Sunnyvale, Calif.-based corporation was able to improve their homegrown applications. A good example is the Yahoo Mail where the company took a commodity that was prioritized by IMAP.
"Those experiences on devices involve a lot of triage events - deletion, starring - versus composing. We built our client to perform those things faster and stripped out one minute per user per day. Not only did users give us back that minute; they gave us more time," said Cahan to VB.
At the start of 2014, the company announced that it has bought the "Intelligent Homescreen" startup Aviate. However, the company is silent about its next steps toward its mobile crossover.
All Cahan implied was there will be changes with communications, search, video and digital magazines as the company wants those powered by Flickr and Tumblr.
