After a horrifying prank involving a "devil baby," New Yorkers will probably think twice before walking up to an abandoned baby carriage. The people behind the upcoming horror flick, "Devil's Due," wanted to find a creative way to not only promote the movie but to scare the crap out of people... and they succeeded.
According to the New York Daily News, the film makers enlisted the help of Thinkmodo to create the scary marketing campaign. They created a remote-controlled stroller and placed an animatronic "devil baby" inside. The life-like doll had blood shot eyes, pale skin, a bald veiny head and vomit around its mouth.
The team covered the doll with a blanket and let the remote-controlled stroller roam the busy streets of New York. The entire prank was filmed and uploaded to YouTube. In the video, the stroller stops in the middle of a sidewalk and waits for someone to approach it. When the person is close enough the "devil baby" springs to life letting out a growl and causing anyone nearby to scream and quickly back away.
The demonic doll even spewed vomit a couple times and flipped the bird. While most New Yorkers were completely terrified at first, some weren't fazed by the scary-looking doll. Others screamed and tried to cover its face with the blanket.
The YouTube video ends with a short clip for "Devil's Due," which is based off the 1968 classic "Rosemary's Baby," Entertainment Weekly reports. Both movies are about a young married couple who unfortunately become impregnated with a demonic baby.
In "Devil's Due" the young couple is played by Allison Miller ("Terra Nova") and Zach Gilford ("Friday Night Lights").
"We wanted to own it from that start. We didn't want to pretend that it wasn't that and hide it and make you wait. The scene where she gets impregnated is about 15 minutes into the movie," Matt Bettinelli-Olpin, who co-directed the movie told EW adding that the mother-to-be in the film may not be aware what's going on but the audience will.
"It was a really fun thing to watch 'Rosemary's Baby' and then get to borrow things that felt right for this version," Tyler Gillett, another co-director added.
The horror flick is due out Jan. 17.
