With its global ventures needing to be sustained, search engine giant Google is looking forward to reinforce its undertakings through renewable power. The tech organization has called its new direction a revolutionary one.
This development is not entirely surprising judging from the group's acquisition of continual electrical power last year. In 2015, Google has purchased around 44 percent of its energy from wind and solar farms.
Urs Holzle, the tech group's SVP of technical infrastructure, declares that the company is presently the world's biggest corporate purchaser of sustainable power.
Considering that Google is seeking a hundred percent dependency on infinite resources, one executive talks about the possibility of including nuclear power in the equation. With the rates of energy skyrocketing, the venture is also about cutting costs.
According to Marc Oman, Google's EU Energy head, the approach is about empowering the company operations for the long term. More than that, this undertaking will also be a part of the giant organization's commitment to combat dangerous effects of climate change.
As of late, tech companies are under fire for their increasing carbon emissions. Most of these operations have contributed to the 2 percent greenhouse gas accumulations across the globe. The figure is comparable to the emitted contributions of the aviation industry.
The process to incorporate renewable power has not been immediate. Over the last five years, Google has mapped out a strategy that will make the company operate on such energy completely.
The move, which began in 2012, has gone through a lot of mazes which were attributed to negotiations involving power purchase agreements. The tech group has to go to many documentary processes due to various jurisdictions covering the energy sources.
It cannot be ignored that Google's power needs are increasing. A huge chunk of its usage has been attributed to the organization's data facilities which eat up around three percent of the world's electrical supply.
Google is presently looking at the possibility of setting up 10-year contracts for low-carbon resources such as hydro, nuclear or biomass which can all be utilized periodically.
It should be pointed out that the tech giant will be buying renewable resources based on the electrical consumption of their operations.
Jodie Van Horn, a campaigner for the environmental organization Sierra Club, shares that Google's transition will be vital for other institutions and communities in outlining a course that will protect health, save finances and create jobs.
