Hershey's won't let Nutella be the only chocolate hazelnut spread in town.
The company has announced the launch of Hershey's Spreads, a line of chocolate spreads, according to a news release. The Hershey's Spreads will be available in three flavors: Chocolate, Chocolate with Almond and Chocolate with Hazelnut.
"The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavor that only Hershey can deliver," Anna Lingeris, spokesperson, The Hershey Company, said in a statment. "We have been delivering genuine chocolate experiences in a variety of forms for 120 years and our legacy as the leader in chocolate continues with Hershey's Spreads."
Hershey's Spreads have hit store shelves nationwide, offered in 13oz jars that retail for $3.79, according to a news release.
"Dating back to 1894, The Hershey Company has a legacy of creating chocolate experiences, from the iconic Hershey's Milk Chocolate Bar to Hershey's Syrup and Hershey's® Cocoa," the company said in a statement.
"Hershey's Spreads will continue this legacy with the introduction of chocolate spreads that can turn any food into a unique chocolate snacking experience. Hershey's Spreads deliver genuine Hershey's chocolate flavor to any food, anytime, anywhere."
Whether the Hershey's Spreads will dethrone Nutella as the most popular chocolate spread is still up in the air. Other companies have put out their own version of chocolate spreads like J.M. Smucker Co., which launched their Jif hazelnut spreads in 2012, according to FOX News. However, people keep going for the jars of Nutella.
Still, the company seems optismistic about the release of their new chocolate product.
"Hershey's Spreads will make everything delicious through seemingly endless pairing possibilities," the company said in a statement. "Whether pairing with traditional selections such as graham crackers, strawberries or bananas, or more adventurous pairings like celery, pineapple or pickles, Hershey's Spreads is the ultimate snack enhancer."
