Google has released a latest statistics report on its attempt to eliminate bad ads from its system throughout 2013, and the numbers are quite impressive.
Google is known for its tough practices when it comes to advertisements. The world's biggest search engine has come up with an annual report on its battle against the bad actors that exploit the true meaning of advertisements. In a report released Friday, Google revealed that it has successfully removed more than 350 million bad ads and disabled over 270,000 advertisers throughout the course of 2013 to make the web a safer place to browse. The web giant removed a total of 220 million ads in 2012.
Google's endless efforts will continue in the future too as hundreds of engineers and policy experts continue to work on this initiative. While the number of ads blocked throughout 2013 has significantly increased, the number of advertisers disabled has dropped from over 850,000 in 2012 to over 270,000 last year.
"We attribute this decline to scammers - counterfeiters, for example - being thwarted by our safety screens and searching for less-secure targets," Google said in its report, titled 'Busting Bad Advertising Practices - 2013 Year in Review.'
The growth of online activity and users' dependence on the Web has led to businesses attracting buyers through online ads. While most genuine advertisers benefit from the online marketing method, some people try to exploit the web for deceitful reasons. Google, through its dedicated team, is fighting these harmful elements.
In addition to the bad ads and advertisers, Google claims it has also blacklisted over 200,000 publisher pages and rejected over 3,000,000 attempts to join the AdSense network, which helps advertisers to maximize revenue from online content. The internet giant removed 250,000 publisher accounts for policy violations in 2013.
"Bad actors are relentless, often very sophisticated and will not rest on their laurels," Google added. "But neither will we. Nothing is more important than the security of our users and we'll continue to work tirelessly to keep them safe online."
In November last year, Google took some actions in favor of its Chrome users on Windows machines by limiting support of add-ons from its own Web Store. Later in December, the Chrome Web Store policy was updated to not allow browser extensions to have multiple purposes that slow down the browser interface, in turn affecting the browsing speed.
