Apple and Salesforce create a strategic partnership to bring Siri to enterprise customers

Salesforce and Apple have announced a partnership "that brings together the number one customer relationship management platform and iOS." The biggest direct result of the collaboration will be a redesigned, native Salesforce app for iOS coming in early 2019. Salesforce is working with Apple to implement features like Face ID, Business Chat, and the new-in-iOS-12 Siri Shortcuts.
Siri definitely seems to be a large focus of this - at least on Apple's side. "If you look at enterprise in general, voice has not been used as much as in consumer," Tim Cook told Reuters in an interview. "We're going to be able to provide the sales rep instant access to things using your voice instead of clicks and going through different apps. We're changing the way people work, and that's always been at the heart of what Apple is about - changing things for the better."

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