Ralph Lauren's design for Team USA's parade uniforms was unveiled on Thursday for the 2014 Winter Olympics in Sochi, prompting waves of disapproval from social-media critics for its patchwork woolen cardigan of stars and stripes, Reuters reported.
While pointing out that it was produced entirely in the United States, Lauren called the thick, button-up sweater a "meticulously knit patchwork cardigan highlighted with artisan details and emblazoned with stars and spirited graphics."
"Team USA will be dressed like your rich aunt at Olympics," posted @Rio2016 on Twitter.
During the 2012 Olympics held in London, the New York-based company received wide attention and heavy criticism when it was revealed that manufacturing of U.S. gear had been outsourced to China.
Still, tagging the 2014 uniform look as tacky and old-fashioned, the world of social media showed its criticism and disapproval, Reuter reported.
"It was so nice that Ralph Lauren's grandmother volunteered to knit all the Team USA sweaters herself. I like the personal touch," tweeted @My_Lo.
Worn by U.S. athletes in the opening ceremonies at the Olympics in Russia, the cardigan will be paired with a cream-colored turtleneck sweater, white fleece athletic pants, black boots with red laces and a belt accented with patriotic graphics, according to Reuters.
"The sweater is a 'patchwork' in the true sense of the word to make a collage that represents the American athletes who each have their own unique story to tell," the company said in its release.
According to Reuters, the company was not immediately available to comment on the online criticism.
Team USA's uniforms are being designed by Ralph Lauren for the fourth time for the winter Olympics.
All made and sourced in the United States, the company has designed 65,000 items for the 650 U.S. athletes, according to its website.
The cardigans retail for $595 apiece on the Ralph Lauren shopping website. All proceeds will be donated to the U.S. Olympic Committee, the company said.
