Even though the COVID-19 outbreak is temporary and may not last for too long, right now it is here, and we can't avoid the lockdown.
Indeed, it may induce some stress, but we must understand that panicking will only make us lose the precious time that we have right now. And for training and development authorities, it's even better.
So, if you are associated with the T&D industry, accept the fact that this period is inevitable and use the following tips to make the most out of it.
1. This is a Great Opportunity For You
While there is a plethora of market sectors that have been forced to shut, training and development authorities have a chance to scale up their processes.
With more time at hand, we can now enhance the quality of our training programs and the entire development process.
So, whether your organization needs a new training program or improvements in the old modules, with several other business functions going on the backfoot, this is the time to do it all.
2. Marketing Your Training Programs Is Easier and Cheaper
One reason why many people don't opt for paid marketing campaigns is that they may cost a lot.
But in order to reach a good number of people who are interested in your training program, the need for running a paid ad campaign may occur.
Fortunately, Facebook Ads CPM and Google Adwords CPC are both at an all-time low right now.
As a result, if you market your training program using Facebook Ads, you may get to save up to 75% on the campaign cost. Similarly, Google campaigns are also offering savings of up to 50%.
And that's not it. Apart from these techniques becoming cheaper, you would know how you have more time to invest in marketing campaigns so you can try out new ideas.
For reference, here are a few techniques that have been fruitful for eLearning businesses:
Push Notifications Marketing
Niche-specific PPC Campaigns
Popup Banner Marketing on niche-specific websites
Search engine optimization
Email marketing
Wide-reaching PPC platforms like Facebook Ads, Google Adwords and Bing Ads
Remember that a perfect marketing strategy includes the implementation of several marketing techniques, as mentioned above.
3. The Right Time To Try New Things
When we are passionate about our business, we are always exploring new and better ideas.
Some of these ideas get implemented quickly, some take longer than others and some are stalled for later by us.
So, if you too have a small or big list of ideas that you once liked but didn't implement right away, this is when you can do it.
Whether it's a new email marketing technique or a new online training software that you want to try, currently, you have all the time to do it.
4. People Have More Time To Learn
The next reason why training and development authorities need not panic is that more people have more time. So, all those excuses regarding the lack of time can be ruled out, and they can finally participate in your training programs with the right interest and intent.
And to be honest, we don't know if this is going to be this easy ever again. So, don't let it slip when we have the chance.
Come up with a qualified training program and an effective plan to promote it.
Final words
Successfully implementing a training program with a good audience base has always been challenging. And then the lockdown can also create some panic in the minds of training and development authorities. However, the situations aren't that bad for this industry and we tried to make that clear.
Hopefully, this was helpful.
