Own an eCommerce store but are unsure about Cloud computing?
Maybe you've heard that your eCommerce marketing strategy should rely on Cloud technology. But why make the jump?
By the end of this year, 83% of companies will adopt Cloud computing. Cloud tech is so reliable that 94% of businesses report significant security improvements.
This article examines why Cloud computing is essential for your online store. We look at potential savings, scalability, and how to keep your customers safe.
Here are the top 5 benefits of Cloud computing for your eCommerce marketing strategy. Read on to make your web store work better for you.
1. Reduce Costs
Most Cloud providers charge based on resources used. In other words, you only pay based on the content and visits to your online store.
This pay-as-you-go model is perfect for small businesses that can't afford dedicated hosting. They can take advantage of a huge network like Amazon's EC2 and be charged only when customers arrive.
2. Growth and Scalability
The main problem with marketing your eCommerce website longterm is scalability.
Online stores with massive traffic spikes suffer during periods of growth. The single server can't handle large volumes of orders and websites slow down or crash.
Cloud computing is designed to make your site scale.
Using NoSql databases like MongoDB, your order records can build ad infinitum. You can add as many product images as you want and integrate the likes of CRM software.
3. Web Store Uptime
Many providers say they offer 99% uptime. Even if that's the case you still lose 3.5 days throughout the year.
Cloud solutions rarely suffer downtime. And if they do, they're designed to shift services to a working network within minutes.
You can't afford to lose customers because your site isn't available. Factor that into your eCommerce site marketing plan and Cloud computing comes out on top.
4. Super Speeds
As Cloud networks cover the globe your customers receive the fastest service.
Content delivery networks or CDNs hosted on the Cloud send data that is closest to your customer. That means a UK user doesn't need to wait on a US server, for example.
And as Cloud networks are faster overall customers always get the best service.
5. Certified Security
Securing your website is essential when it comes to data protection requirements. Regulations like GDPR state you must keep all data safe from digital and physical threats.
Cloud solutions often offer PCI-DSS status to secure transactions. They adhere to industry standards to safeguard customer privacy and authentication.
If your site uses WordPress or other software, like WooCommerce vs Shopify, you can be sure it's safe on the Cloud.
Your eCommerce Marketing Strategy and Cloud Computing
Now you know why your eCommerce marketing strategy should combine Cloud computing it's time to dig deeper.
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