Microsoft’s Windows Phone 8 has not gotten off to a hot start in the cell phone market. Its phones, like many other smartphones, are trailing the Apple’s iPhone 5 and Samsung’s GalaxyS3. Of course, this hasn’t hindered it from parodying the battle between its two competitors in a marketing effort.
The new Lumia 920 (one of Nokia’s latest Windows Phone) commercial takes place at a wedding. It starts out pretty normal as the preacher is performing the regular wedding ceremony duties.
About two seconds into his sentence every member of the congregation simultaneously picks up their Apple/Samsung devices and proceeds to either photograph or record the wedding. One Apple user says something to a Samsung user and a brawl breaks out. Standing outside of the brawl is apparent two staff member of where the wedding is being held holding Lumia 920s. They suggest that no one would fight if everyone just got the Windows Phone.
While the commercials is clever and may generate a few laughs, Nokia will most likely have to do much more to generate sales even marginally close to Apple and Samsung. Apple and Samsung took in 103 percent of handset profits in 2012—meaning that companies, like Nokia, are actually losing money in the handset market, according to AppleInsider.com.
While Nokia previously owned the cellphone market, it is now struggling to reverse what has been a complete nosedive. In 2012 the company lost $3 billion.
Nokia’s struggles could possibly be tied to its decision to stay with the Windows Phone 7 and Windows Phone 8 platforms. The company invested a lot into the two platforms as users of both the iOS and Android operating systems aggressively rose.
Even though Nokia has struggled, there may be a slight light at the end of the tunnel. The new Lumia handsets, that run on Windows Phone 8, got great reviews and Nokia sold 5.6 million handsets in the first quarter of 2013. The company sold 4.4 million in the last quarter of 2012.
