A business is more than a trade center where utility is exchanged for money. It's a promise you make to your customers to provide value. To that end, a business and its brand are inseparable. If there's one thing people want in a business, it's consistency. Customers want to know that their favorite businesses will always be there for them.
If you have any ambitions for growing your business, you must learn to maintain consistency both as a business and a brand. Brand consistency is one of the most discussed strategies in modern-day marketing. In this piece, we'll look at some of the reasons why brand consistency is crucial:
- It builds trust: Being trustworthy is an important part of doing business. If you're not consistent in your brand messaging and visuals, it's likely to affect how customers view your business. Little things like posting your content consistently, utilizing the same platform, and keeping your messaging consistent can go a long way in keeping customers happy. When your brand messaging is consistent, it gives your customers an idea of what to expect from you, and they can better align themselves with your business.
- It strengthens brand awareness: Keeping yourself in front and center of your customer's mind is an essential part of marketing. During top-of-mind campaigns, experts focus on getting customers to associate sounds, colors, and designs with brands. When you realize that people remember things by association, it makes complete sense. Posting visually consistent content allows your customers to know what to look for.
- It makes you easy to remember: Using the same brand colors can increase your brand recognition by up to 80%. It's simply the power of repetition at work. The more often a person comes across your brand, the likelier they are to remember it, and the higher the chance they'll make a purchase. However, that rule only works when you make the messaging and visuals consistent.
- It increases revenue: In the end, no business strategy would be necessary if it didn't make returns for the business. On average, maintaining brand consistency can increase revenue by up to 23%. Large companies often have brand guidelines that include a description of everything, from the tone and voice of social media posts, to hex codes of their logo. These guidelines help them maintain consistency across the board. Maintaining brand consistency means an increase in all your positive marketing indices, and that's always good for the bottom line.
Conclusion
When working with physically printed visuals, make sure to go with organizations like https://www.printmoz.com/ that offer high-quality printing. The quality of the printing can significantly affect how your brand visuals come out and distort your brand consistency.
Maintaining your brand consistency involves creating systems that allow you to implement your brand identity while creating unique, exciting visuals. It's not always easy, but in the end, as you can see, it's worth it.
