During the pandemic, a lot of business focus has shifted to online avenues from the brick and mortar stores. Since people are still worried about going outdoors, most customers have switched to purchasing everything from websites.
Therefore, companies can focus their attention on their digital presence through a well-designed website that can attract potential customers and generate leads. However, if your website is not updated to the current market trends, you might be losing out on valuable consumers, and your revenue would suffer.
Research has shown that almost 70% of people purchase from a website based on their experience with the design. Therefore, you need to judge carefully if your current website needs redesigning during the covid-19 pandemic. To understand that, these are some of the aspects that you need to consider.
Design
Clean and uncrowded designs are the latest trend for most consumer-oriented elements, such as advertisements, infographics, and websites. If your website design seems outdated and there is a lot of information crammed on three pages, it is time to redesign it.
Many web designers used template-based designs in the earlier days that looked cheap. Maybe when you started your business, you did not have a budget for a professional website customized for your business preferences.
However, since most customers are heading towards online options for their purchases these days, you need to think about redesigning your digital platform. You can take a look at a web design from Lounge Lizard because the company has packages for all budgets.
They can design your website, maintain it, and also provide marketing services to maximize revenues and conversions from your website. Most business owners do not realize it, but the designs on a web page can play a vital role in increasing the conversions. Professional web designers use strategies to place the call-to-action element so that it attracts the attention of users.
Mobile Support
Websites were designed for use on computers and laptops in the earlier days. However, most people use their mobile phones to surf the internet and buy products these days. Research shows that more than 79% of people use their mobile phones to browse and purchase products on eCommerce websites.
Therefore you must have a website that can work well on mobile phones.
But you may think that people can view any website on their mobile phones. So why do you need to spend money to redesign your website? You must realize that by optimizing a website for use on mobile phones, you are improving your potential customer's user experience.
While it is true that any website can be viewed on mobiles, it may not be best for your revenue if your potential customer has to zoom in and pan across your website to be able to use it. Once your web design gets optimized for use on mobile devices like smartphones and iPads, you will be able to attract and convert more customers.
Content
Several well-designed websites fail to perform because their content is not updated or optimized to attract potential customers. Users go through the content of a website to relate to the business and its products/services. Unless your website was designed with an efficient Content Management System (CMS), you would be entirely reliant on the designer to update the content of your website.
With an effective CMS, you can control the nature and quality of content on your website. Ensure that your website is not overloaded with content, or it can confuse the user. You can keep the newer content and get rid of the outdated ones.
When you update fresh content on your website, you can automatically share it on social media with your CMS. So if your current website was not built on a CMS platform, you must have it redesigned. Make sure that your website designer streamlines your website with CMS so that you can edit the content and applications of your website.
You can choose a CMS based on the nature of your business. For example, most eCommerce sites prefer Magneto based CMS for easy integration of the features, while WordPress is the most popular for all other types of websites.
Visitor Behavior
If you notice unfavorable behavior from the visitors on your website, such as higher bounce rates or low conversion rates, it is time to redesign your website.
There are many reasons for unfavorable visitor behavior from websites. They might not find your site to have a responsive design, which is crucial for a seamless user experience. Or the visitors might be facing an obstacle while trying to interact with the call-to-action button that is resulting in lower conversions.
If you notice such behavior for your incoming traffic, make sure you try to find the problems before you redesign the website. The web designing company might also provide digital marketing services that can guide you to design your pages for search engine optimization and improved conversions.
Although there are several other reasons to determine if your website needs a design overhaul, the factors related to business and revenue generation are the biggest indicators. But if you feel that your online presence can be improved to generate more sales during the pandemic, it will surely be a worthwhile investment.
