Beats Electronics is now offering their own version of a music streaming service which incorporates feelings to choose songs for listeners instead of the normal algorithms used in popular music streaming apps like Pandora, the Associated Press reported.
Beats Music provides playlists and recommendations based on what songs feel like rather than what the sound like, according to the AP.
Ian Rogers, CEO of Beats Music said "Algorithms can do 'sounds like.' They can't do 'feels like,'" when explaining what makes Beat Music special, the AP reported.
Like many other music streaming services, the price is an average $10 a month for unlimited streaming and song downloads for offline listening, and AT&T users are allowed a plan for up to five people at $15 a month, according to the AP. A 90 dial trial is offered to new users.
After buying the MOG streaming service in 2012, Beats Electronics created Beats Music to provide a different experience most visible through the 5,000 playlists created by nine different people, the AP reported.
Users are able to search by song, album or artist from a catalogue of more than 20 million songs and a new user process has listeners answer questions about their music tastes for a "Just for You" playlist, according to the AP.
After choosing favorite genres and artists, and section called "The Sentence" where listeners fill in blanks to show how they are feeling or what mood they're in, Beats Music gets to know the user and makes suggestions about what to listen to, the AP reported.
A "Highlights" section includes playlists titled "2014 Grammy Winners and playlists, like the one named "Young Lovers Heartbreak Mix," is a group of songs that actually connect to one another and play out like a movie, with a beginning, middle and end, according to the AP.
Beats Music is currently available on Apple and Android devices. A Window Phone version will soon be released, the AP reported.
