The hot sauce market has grown 150 percent since 2000, according to a study of the condiments and sauces market in the United States by Euromonitor Quartz.
For over a decade, Hot Sauce had been gaining momentum with the U.S population and has become more popular than mustard, ketchup, mayo, soy sauce, BBQ sauce, and hot sauce markets from 2000 to 2013, according to Quartz.
Quartz gives the explanation of a diversifying population in the U.S. as a reason why the hot sauce market has gotten so popular.
Due to the influences of Asian and Latin cuisine which contain dishes usually more spice-filled than traditional American dishes, the upcoming generations have garnered a higher tolerance for spicy food.
"Young Americans aren't shying away from spicier food," Matt Hudak, a US food industry expert for Euromonitor told Quartz.
In this day and age, Americans enjoy Mexican and Thai specialty dishes known for their extra spicy contents, Quarts reported.
Another reason for the increase in hot sauce consumption is America's obsession with hot wings, according to Quartz.
"There's been enormous growth in the popularity of hot wings," Hudak told Quartz. "Sriracha, Tabasco, and Frank's Red Hot, in particular, have really benefitted from that."
During the upcoming football season along, Americans are estimated to consume 1.25 billion wings, with a total of about 25 billion wings throughout the year, according to Huffington Post. The increase in spicy food consumption has opened doors for other ethnic chili spices like Korean gochujang and Southeast Asian sambal.
A simply "hot sauce" in a Google search will yield results ranging from homemade hot sauce recipes, how to properly make hot wings, as well as tons of articles debating Sriracha of Franks?
Nowadays, a bottle of hot sauce is present in most casual restaurants and chili pepper is is being used more and more in everyday foods like spicy snacks, soups and even chili chocolate, Quartz reported.
