Twitter is reportedly readying a new option for users to buy goods directly through a tweet through its unannounced "Twitter Commerce."
Twitter is likely to change the perception about its social networking service by adding a new feature that will allow users to do online shopping. Although, the micro blogging service has not officially confirmed the news, an online mockup of the so-called "Twitter Commerce" will let users buy good directly through tweets. Re/Code first discovered the documents showing the new feature integrated within the vast service and how the feature would work.
According to the online mockup that was reportedly created by an online commerce site Fancy.com, "Twitter Commerce" will allow people to purchase items through Twitter through an integrated "buy" button. Buyers will enter the e-commerce transaction site that would ask for the credit card credentials to complete the sale. The brief leak of the feature does not reveal if Twitter will store the card details for future use or will the customers have to enter them every time.
Twitter's decision to add revenue streams may be a good move for the company but following the recent series of hacks on the social network site raises questions about the safety of user's financial data. A source familiar with the matter told Re/Code that the new Twitter Commerce system will be powered by Stripe, an online payments company that recently closed $80 million in funding.
On the other hand, the credibility of the teaser posted in a public area of Fancy.com's website can be analyzed by the fact that Twitter chairman and co-founder Jack Dorsey is also a board member for Fancy.com. It is predictable that the social network chose the online commerce site to try out the new feature before it is descended on other users.
The documents no longer appear on the website and neither Twitter nor Fancy commented on the developing story.
Twitter had a successful IPO late last year and the company's stocks went public at $26 per share. The share price currently sits on more than double its initial value, $64.50.
