HTC is following the footsteps of Samsung and Google by releasing the their first wearable tech device in 2014.
In an interview with Bloomberg News, Chang Chialin, chief financial officer and head of global sales for HTC explained the company's plans of releasing their new wearable tech.
"We feel positive and optimistic about 2014 when compared to 2013," Chialin told Bloombery.
However, HTC has not confirmed what kind of "wearable" device they are set to launch during the Christmas shopping season of 2014. So far on the wearable tech market we've seen glasses and watches.
"Many years ago we started looking at smartwatches and wearables, but we believe that we really have to solve the battery problems and the LCD light problems," Chairman Cher Wang told Bloomberg. "These are customer-centric problems."
HTC hopes the wearable tech launch will increase their sales, which the company saw drop 30 percent last year, Bloomberg reports.
"2013 wasn't a very good year for HTC," Chang said. "We have to admit we took our eyes somewhat off the ball in making sure we have a robust portfolio in the mid- and affordable end, which we're fixing now."
Wang also commented as to why HTC's One smartphone failed to bring in the revenue as the company projected. The company will reportedly unveil a new model of their HTC One this march, which will have a larger screen and twin-sensor rear camera, according to Bloomberg.
"To tell the truth, we never think marketing is that important -- this is really not very good," Wang told Bloomberg, declining to comment whether the company will increase their advertising budget. "It's really not only the budget increase, it's the way how you spend the money...There's a lot of ways to reach the audience right now."
Would you buy a smartwatch from HTC or would you stick with Samsung's galaxy gear? Let us know you thoughts in the comments section below
