Bud Light Ends Social Media Silence Amid Backlash; What People on Twitterverse Say?

The Twitter account of Bud Light, which had been silent for a while, finally posted a tweet after the sponsorship deal with transgender influencer Dylan Mulvaney sparked controversy.

Bud Light sent its first tweet with the caption "TGIF?" on Friday, the first day since Mulvaney released his now-famous advertisement for the beverage on April 1, Western Journal reported.

Dylan Mulvaney announced the partnership and a $15,000 prize draw for drinkers in a video she posted on her social media accounts on Apr. 2. The Instagram video has received over 11,000 comments, mostly criticizing the advertising campaign.

The latest Bud Light tweet follows the US CEO of parent company Anheuser-Busch, maker of Bud Light, breaking his silence to address the Bud Light backlash over its marketing collaboration with Dylan Mulvaney.

On Friday, Anheuser-Busch CEO Brendan Whitworth issued a public statement saying that their intention was never to contribute to any divisive conversation but rather to bring "people together over a beer" as part of their business, according to the Daily Mail.

Bud Light Draws Backlash From Offended Consumers

Ever since the popular beer brand collaborated with transgender influencer Dylan Mulvane, Bud Light and its parent company, Anheuser-Busch, have been dealing with controversy.

Alissa Heinerscheid, Bud Light's vice president of marketing, further offended consumers by calling previous marketing initiatives "fratty" and "out of touch."

Country music artists Travis Tritt and John Rich spilled the beer, while Kid Rock shot a stack of Bud Lights with a rifle to vent the ire of many Bud Light lovers.

Since the issue started on April 1, when conservative Bud Light supporters questioned why Mulvaney had been chosen to market the best-selling beer on a TikTok channel she made to track her gender transition, Anheuser-Busch has been mute, other from a brief comment.

The market value of the $132 billion beer company has decreased by around $5 billion since the controversial advertising campaign first began.

Bud Light distributors across the country have felt the repercussions throughout the nation, as numerous bars in conservative regions like Tennessee and Wyoming have stopped carrying Bud Light.

In response, there has been criticism, with podcaster Joe Rogan labeling the conservative resentment over Mulvaney as "goofy" and radio personality Howard Stern criticizing the anger against Bud Light as being overdone.

Twitterverse Reactions

The Los Angeles Police Department disclosed that several Budweiser facilities received bomb threats amid the Bud Light backlash. The number of facilities that were targeted is unknown as of present reporting, according to the New York Post.

After making its first post in two weeks, Bud Light experienced another wave of backlash on social media:

Humble servant of the A.I. tweeted:

"If Bud fired everyone associated with this campaign up to the top and issued a public apology, I think people would come back, though the left would go scorched earth. So yeah, they are screwed."

User Scott Walker remarked: "No, thank you. It's Miller Time!"

Twitter user MindYoBeezwax commented: "bud light supports transition, they made everyone transition to another beer brand."

Meanwhile, user Wildlife Cam tried to defend the controversial campaign with a photo of an adult man crying, captioned: "When the beer company puts the big scary rainbow on your drink."

Tags

Bud Light, Social media, Anheuser-Busch, Business, United States, Twitter