Samsung might replace Google with Bing search for its mobile phones. With that, an analyst now weighs in on the situation, urging Microsoft to do what it takes to seal the milestone deal.
Google Search has long been the default search engine on Samsung Galaxy phones, including its latest flagships, the Galaxy S23, Galaxy Z Flip4, and Galaxy Z Fold4. But things might flip soon. It might favor Microsoft, which heavily backs the ChatGPT maker, OpenAI.
Samsung Might Switch from Google to Bing
According to Digital Trends, Android phones, including Samsung devices, typically have Google Search installed. But moving forward, the South Korean phone maker will likely start switching to Microsoft's search engine, Bing. The latter has been widely popular since it began offering AI chatbot features powered by OpenAI.
A New York Times report raised the idea in its recent report. The publication disclosed that Google is rapidly working on its AI-powered search engine after Samsung reportedly considered stuffing their mobile devices with Bing AI Search.
With that, your future Samsung phone might start flaunting a new search engine other than the usual Google Search.
The report from The Times further notes that Google might lose much money if Samsung starts partnering up with Microsoft. Roughly $3 billion per year is at stake. CNBC reveals that the search giant spends significantly more on iPhones. The giant firm pays around $20 billion annually to have Apple use Google as its default search engine.
As per CNBC, the shares of the tech giant that owns Google, Alphabet, collapsed by around 2.5 percent last April 17, Monday, after The Times published its report. On the other hand, the shares of Microsoft increased by roughly one percent.
Microsoft Expected to Pay to Stop Google Dominance
Business Insider reports that an analyst now says that Microsoft to pay whatever it is worth to challenge the dominance of Google on mobile devices.
RBC analyst Rishi Jaluria told the online publication, "Samsung is pretty dominant in the Android ecosystem." She notes that the South Korean phone maker takes a huge slice of the maker share globally.
Jaluria went on to say that "Microsoft absolutely should do that." The analyst notes, "Not only is there an incremental business that you get with Bing as the default search engine, you now start to gain mindshare that way."
She adds that in the last five months, things were strikingly different for Microsoft. The mere idea of using Bing to search for something online would seem like a joke a couple of months ago. But people started taking it seriously when the tech giant poured a ChatGPT-powered feature on Bing.
Microsoft Should Spend Whatever it Costs for Samsung to Ditch Google, Analyst Says
And now, Business Insider reports that an analyst now says that Microsoft to pay whatever it is worth to challenge the dominance of Google on mobile devices.
RBC analyst Rishi Jaluria told the online publication, "Samsung is pretty dominant in the Android ecosystem." She notes that the South Korean phone maker takes a huge slice of the maker share globally.
Jaluria went on to say that "Microsoft absolutely should do that." The analyst notes, "Not only is there an incremental business that you get with Bing as the default search engine, you now start to gain mindshare that way."
She adds that in the last five months, things were strikingly different for Microsoft. The mere idea of using Bing to search for something online would seem like a joke a couple of months ago. But people started taking it seriously when the tech giant poured a ChatGPT-powered feature on Bing.
