The FIFA Women's World Cup is experiencing a boost in views amid digital partnerships as players from around the world compete for the title of the best.
This week saw the start of the global competition that would last for one month and the ones in the world of tech are trying to address the issue of lack of access to, visibility of women's team coverage.
FIFA Women's World Cup Highlights
The situation comes as Google announced a gender-focused tailoring of its Search function, which has more inclusive responses for "gender-ambiguous" sports searches as well as the continued expansion for coverage for women's competitions in the information boxes located at the top of the results page.
Now, google's search results would include more than 380 leagues across a variety of women's sports. Additionally, when search queries do not specify which team coverage the user is particularly looking for, it would choose responses based on relevant tournaments and events or provide easy access to both women's and men's teams, as per Mashable.
The tech company is also making various other improvements, such as providing gender-correct responses for searches in gendered languages like Spanish, German, and Hindi. In a statement, Google said that search results present the content to users that is available on the open web.
However, it noted that this, unfortunately, means that sometimes they can reflect inequities that could exist online and the broader public. It also noted that it is committed to addressing the imbalance by working with content creators and news publishers to increase media coverage for women's sports.
Google Search also announced a partnership with The Athletic for its 'My Game in My Words" series, which highlights the career moments of the top athletes in the world. The partnership will feature National Women's Soccer League (NWSL) players, which includes famous individuals such as Megan Rapinoe, as they compete in this year's global competition.
Talks about this year's FIFA Women's World Cup have been on the rise, especially after amazing highlight plays from various players and teams. Sarina Bolder, a player for the Philippine team, made history by scoring her country's first-ever goal in the World Cup, giving her team the winning point, according to Inquirer.
A Historic Goal
The historic goal came during the 24th-minute mark of the game between New Zealand and the Philippines. Sara Eggesvik was seen passing the ball towards a rushing Bolden, who headed the ball that was initially deflected by New Zealand goalkeeper Victoria Esson before hitting the net.
The historic moment set off a wild cheer from Filipino fans who came to watch the game held at the massive 35,000-seat venue. But for Bolden, the recent highlight marks her professional career's 22nd goal with the Philippine team.
Another player who made history at the FIFA Women's World Cup is South Korea's Casey Yu-jin Phair, who became the youngest player in the league's history at 16 years old. She entered her team's 2-0 loss to Colombia in the 77th minute of the team's first game of the tournament, said Yahoo Sports.
