Billy Busch Jr., the heir to the Anheuser-Busch estate, provided scathing remarks to Anheuser-Busch's parent company, InBev, because of its Dylan Mulvaney blunder. He also offered to buy back his family's old company from InBev should they decide to sell it.
In an interview with conservative media presenter Tomi Lahren's program "Fearless," Busch, whose family sold Anheuser-Busch to InBev in 2008, said he would be the "first in line" to buy back the company and make the brand great again.
The remarks came as the company experienced sales losses following its partnership with Mulvaney, which critics believed tainted the Bud Light brand with her LGBT+ advocacy, as per the New York Post.
Busch previously remarked Anheuser-Busch's customer base does not want to have a certain ideology shoved down their throats. He also said his ancestors would be upset about what InBev has done to their company.
Busch: InBev Excluded Fratty Drinkers, Hired Woke Staff
When asked about InBev's move away from its "fratty" consumers, Busch remarked the company made a huge mistake in doing so.
"[T]hat goes against being inclusive to get away from the fratty drinker, right? So that's a big mistake," he argued.
Busch assessed InBev does not know its US customers because it is a Brazil-based company. He further argued it forged important bonds with its customer base when Anheuser-Busch was still under his family's management. He even bragged his father, Billy Busch Sr., was "still going to the bars" despite his old age.
"They knew who their drinkers were," Busch added. "They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out."
Busch also slammed InBev for allegedly hiring woke marketing students that led to Anheuser-Busch's downfall.
As a parting shot, Busch called on InBev to consider selling Anheuser-Busch back to his family so they can reverse the company's fortunes.
"[I]f they don't want that brand any longer, sell it back to the Busch family. Sell it to me," he said. "I'll be the first in line to buy that brand back from you. And we'll make that brand great again."
InBev has yet to respond to Busch's remarks as of this report.
