China Targeting US Voters with Social Media Impersonation Campaigns, Says Microsoft

Concern over foreign influence operations on social media platforms has been voiced by industry professionals and policymakers.

Microsoft stated in a threat analysis study on Thursday that more sophisticated Chinese state-aligned influence and misinformation campaigns are mimicking American voters and focusing on political candidates on multiple social media platforms.

The report, which concentrated on the rise in "digital threats from East Asia," stated that "covert influence operations have now begun to successfully engage with target audiences on social media to a greater extent than previously observed," according to NBC News.

The Microsoft report also issued a warning about the trend, which the company claimed started around March, of some Chinese influence campaigns now leveraging generative artificial intelligence to produce visual material that has "already drawn higher levels of engagement from authentic" users.

An Improvement in Chinese Influence

Chinese influence campaigns have always had difficulty connecting with their intended audiences, in this case, U.S. citizens and voters. However, Microsoft cautioned that those tactics have improved after the 2022 midterm elections.

US-ECONOMY-BUSINESS-MICROSOFT
The Microsoft logo is displayed on an office building in Washington, DC, on February 15, 2023. - Retail sales in the United States rebounded in January, government data showed Wednesday, logging the biggest gain since early 2021 as policymakers watch for signs that consumer spending is cooling in the longer run. by STEFANI REYNOLDS/AFP via Getty Images
(Photo: by STEFANI REYNOLDS/AFP via Getty Images) The Microsoft logo is displayed on an office building in Washington, DC, on February 15, 2023. - Retail sales in the United States rebounded in January, government data showed Wednesday, logging the biggest gain since early 2021 as policymakers watch for signs that consumer spending is cooling in the longer run.

Concern over foreign influence operations on social media platforms, particularly on X, formerly known as Twitter, has been voiced by industry professionals and policymakers.

Three Democratic House members requested information from X's owner Elon Musk concerning manipulation attempts on the site in December.

Read also: China Closes 100,000 Social Media Accounts as Beijing Ramps up Crackdown on Fake News

Chinese Influence Campaigns Spreading Disinformation

Microsoft discovered content from Chinese influence campaigns on a number of apps, including X, LinkedIn, Meta's Facebook, and Instagram. The parent company of Facebook, Meta, revealed in August that it had stopped the biggest disinformation effort ever and connected it to people with ties to the Chinese government.

Screenshots of two distinct X postings from April that were recognized as CCP-connected misinformation were provided in Microsoft's assessment. Both featured the same graphic and discussed the Black Lives Matter movement. The first was generated via a computerized CCP-connected account. Microsoft claimed that the second was uploaded seven hours later by an account pretending to be a conservative American voter.

According to Microsoft, the activities that were identified had characteristics in common with one that was reportedly operated by a select group within China's national security apparatus.

The Justice Department named this group—the 912 Special Working Group—in April as the source of a nationwide harassment operation against Chinese citizens. 44 individuals, including 34 officers from China's Ministry of Public Security, were charged by the government.

In its operations for influence, China is joined by Russia and even pro-American groups. actors who have previously been caught doing the same. A vast network of accounts involved in a clandestine pro-American campaign was destroyed by X and Meta last year. propaganda offensive with a Middle Eastern and Central Asian focus. Whether the network was associated with American intelligence is unknown.

Related article: CISA Director Claims China Cyberattacks are 'Epoch-Defining Threat'; US Official Explains Why

Tags
China, Microsoft
Real Time Analytics