The beer Ultra Right, created as a "woke-free" Bud Light substitute, made half a million dollars in just 12 hours after releasing a limited-edition can with the iconic mugshot of the late President Trump.
Trump was indicted in Georgia on 13 counts relating to alleged attempts to tamper with the outcome of the state's 2020 presidential election, and as a result, the first-ever mugshot of a former president was taken of him in August.
Trump's mugshot became viral shortly after Seth Weathers, the CEO of Conservative Dad's Ultra Right Beer, reacted by releasing a limited-edition collector's can in response to the accusations made against the former President, who is running for re-election in 2024, as reported by Fox News.
The Most Sought-After Collector Beer Can in American History
In what the merchant referred to as "the most sought-after collector beer can in American history," Weathers said that the beer sales were comparable to more than five tractor-loads of cans.
Ten percent of the proceeds from the Trump-themed beer will be donated to the David Shafer Legal Defense Fund and the Georgia Republican Party's legal defense.
Since its April launch in response to the boycott of Bud Light due to its use of a transgender influencer in its marketing campaign, Ultra Right has gained popularity among beer drinkers and surpassed a million dollars in sales in just two weeks.
The partnership between Bud Light and transgender celebrity Dylan Mulvaney led to his decision to introduce the beer, according to The Daily Mail.
Brewer Anheuser-Busch has since been charged with interfering in one of the nation's most contentious culture war issues. Since then, Anheuser-Busch's market value has fallen by more than $27 billion, and two of its senior executives have taken "leave of absences."
The deal infuriated liberals who claimed the corporation did not show support for Mulvaney while also upsetting conservative drinkers who were ready to boycott the brand.
Mulvaney finally spoke up about the incident earlier this year and berated the beleaguered company for failing to support her.
Fighting Back With Their Wallet
Before creating "Ultra Right" beer earlier this year after Bud Light came under fire from some conservative commentators and customers, the 38-year-old former political consultant already had an online business selling products targeted at a conservative clientele, including "Let's go Brandon" merchandise (that political slogan and internet meme is used to insult Biden).
Weathers has attributed the company's success to individuals "fighting back with their wallet" and has clarified that a portion of the sales will help fund the customers' priorities.
