Ford maybe partnering with BlackBerry for its ONX software in place of the previously reported Microsoft Windows for its Sync in-car entertainment and communication systems.
Ford, one of the biggest car makers, is developing the next-generation in-car entertainment and communication systems called Sync. The car maker is looking for potential partners from the mobile industry to use as an OS platform. Previous reports speculated that Ford was considering using Google's Android platform for its Sync system and then decided to stay with Microsoft. A new report from Bloomberg, citing people familiar with the matter, says the American car maker will instead use BlackBerry's QNX software.
Following the reports of such a partnership, BlackBerry shares jumped 7.6 percent, highest since January 22 and Microsoft's shares slipped by less than a percent.
Microsoft was the most preferred choice for Ford as the car maker has over 7 million vehicles fitted with Sync using Microsoft's voice assisted software for calls and music. Ford's sudden interest in BlackBerry's QNX software also makes it a right fit, as the Canadian phone maker has participated in offering its technology and engineering to Ford and other on road vehicles.
If the report of Ford and BlackBerry partnership is authentic, then it can be a significant step for both companies. Ford, which received customer criticism over malfunctioning technology systems, can overcome its biggest weakness, while BlackBerry can strengthen its roots in the mobile sector following a severe setback due to failing high-end smartphones. The arrangement can also open new opportunities for BlackBerry to pair with other car makers.
Tech giants like Google and Apple have announced partnerships with leading automobile companies as in-car infotainment systems are gaining immense popularity. Google announced partnerships with General Motors, Honda, Hyundai and chipmaker Nvidia to integrate its Android platform in cars. Similarly, Apple is in talks with Bayerische Motoren Werke AG, Daimler AG's Mercedes-Benz, Nissan and others to merge its iOS platform in cars, according to the report. BlackBerry's ONX systems have also been used in Volkswagen AG's Audi unit and BMW.
Currently, Ford and BlackBerry partnership is being just speculate about ass the spokeswoman for Ford, Susannah Wesley, declined to comment on the developing story. "Ford works with a variety of partners and suppliers to develop and continuously improve our in-car connectivity systems for customers," she said. "We do not discuss details of our work with others or speculate on future products for competitive reasons."
