This Christmas, McDonald's stores in the Philippines will offer its Cookies & Creme Pie for a limited time.
However, the way "Creme" was spelled in its graphic ad amused Filipino social media users as it purportedly used a spelling that - if used before the word "pie" - referred to "creampie," a pornography term used as a shorthand for the sexual act of filling a woman's vagina with a man's semen.
In a graphic ad posted in McDonald's Filipino Facebook page on Wednesday (December 13), it featured the item, and on top of it was inscribed "Cookies 'n' Cream Pie" in bold letters.
"The true star of festive desserts is here," the ad's caption wrote. "It's the all-new Cookies 'N' Cream Pie. Festive happiness in every bite."
Inseminating Puns
Upon posting the ad on social media, many social media users stormed the post with comments suggesting sexual puns.
"Sorry I tried it but I gagged," one comment wrote. "Too much sweetness to take in. Instead I'll be giving [it] to my friends."
"My wife [is] going to start asking for cookies also now... great," wrote another.
"I also loved cream pies," a third added. "Now, I have 3 kids."
Meanwhile, another social media user commented that McDonald's PR and marketing team "either had no idea what they were doing" or were very aware of the pun.
McDonald's Philippines did not immediately respond to HNGN's request for comment.