Blackpink's Jisoo, a beloved K-pop sensation, has officially embarked on a new chapter in her career, solidifying her status as not only a star performer but also an entrepreneur.
Jisoo confirmed on Wednesday the rumors swirling around her by announcing the establishment of her very own agency, Blissoo, dedicated to managing her solo endeavors. This move places her in the esteemed company of her bandmates, Jennie and Lisa, who have also recently ventured into solo ventures with their respective agencies, Odd Atelier (OA) and LLOUD.
Jisoo's Exciting Announcement: Introducing Blissoo
In a heartfelt message, Jisoo expressed her excitement about this new journey.
"Hello, this is Jisoo. I'm excited to share my new start with Blissoo," Jisoo wrote. "Stay tuned for what's to come as I'm dedicated to bringing joy and happiness to each and every one of you.
The 'Flower' singer also appealed to her fans for support, both for herself and for the group.
"Please continue to shower your love and support for Jisoo with Blissoo, and also for Blackpink. Thank you," Jisoo added.
This announcement not only marks a significant milestone in Jisoo's career but also underscores her commitment to her fans, known as Blinks, who have been unwavering in their support.
The mission of Blissoo, as outlined by Jisoo, is to transcend the boundaries of genres and fields, aiming to share the happiness that she creates in her own unique way. This vision reflects Jisoo's artistic ethos and her desire to connect with her audience on a deeper level through her solo endeavors.
Alongside the launch of Blissoo, the 'Snowdrop' actress has unveiled a new website and official social media accounts, signaling her readiness to embark on this new chapter.
While Jisoo's solo activities will now be managed by Blissoo, her commitments with Blackpink will continue to be overseen by YG Entertainment, as all four members of the group recently renewed their contracts for group activities.
In December 2023, each member of BLACKPINK signed an exclusive contract with YG Entertainment for their group endeavors, after undergoing a prolonged negotiation phase.
Reports from South Korean news outlets suggest that Blissoo has wasted no time in getting to work, with plans underway to hire staff across various roles, including video editors, producers, and security personnel.
The agency's initial focus appears to be on advancing Jisoo's career in acting, with her film debut on the horizon as she continues filming for 'Omniscient Reader's Viewpoint' alongside acclaimed actors Lee Min-ho and Ahn Hyo-seop.
Blinks' Positive Reactions
Fans, eagerly anticipating Jisoo's solo endeavors, have taken to social media to express their excitement and support for her new venture.
"[T]hem announcing their own labels in the order of their announcement as members of Blackpink... My girls are all grown and all [CEOs] now," one fan proudly remarked on X, formerly Twitter.
Another fan expressed enthusiasm for Jisoo's entrepreneurial spirit, stating, "I'm a big fan of Blackpink and Jisoo. It's great to see her branching out and starting her own label, 'Blissoo.' I'm excited to see what she has in store for us with this new venture."
Many Blinks also loved the agency's name concept, appreciating how it embodies Jisoo's personality within the label.
"[B]lissoo [is] literally the best name jisoo's crafted that were originally authentic to her own root of happiness alone, nobody needed aesthetical granted in her name when the meaning standout so well with what she always wanted; jisoo's 'Happiness'," a fan posted.
"Jisoo is the only kpop idol who wants to spread positive impact and happiness through her fame. She doesn't require a train of trend to be recognized by certain fans who are so eager to influence Western Appearance but rather a person of her own to be known," wrote another user.
However, amidst the excitement, concerns have been raised about impersonators on social media platforms attempting to capitalize on Jisoo's success. Fans have urged fellow supporters to report any accounts impersonating Blissoo to ensure the integrity of the brand.
"Please search "Blissoo" on instagram and report all the accounts that are impersonating, there are too many accounts to post link by link!" a fan urged.
"This is actually sad and I'd say these are most probably not even her fans, but clout chasers, antis or worse trolls trying to sabotage her label's launch. Please help in reporting them," one speculated.
Despite these challenges, the overwhelming sentiment among Blinks remains one of unwavering support for Jisoo and her newfound journey as a CEO.
As Jisoo embarks on this exciting new chapter, the world eagerly awaits to see the creativity, innovation, and joy that she will undoubtedly bring to her solo endeavors under the banner of Blissoo.
