Artist and researcher Nikolay Lamm's vision of a "Normal Barbie" is becoming a reality, thanks to a successful crowdfunding campaign.
Lamm's "Lammily" doll has gained more than 4,400 backers within a day, receiving a total of $147,747 worth of donations and rising. The artist's compaign has made 155 percent of the funds needed to make "Lammily" a reality.
The doll's designer only need $95,000 to help the doll hit store shelves.
In an interview with The Huffington Post, Lamm explained why he wanted to create a doll modeled after the average measurements of a 19-year-old woman.
"The message about body image targets parents of daughters," Lamm said in a statement to HuffPost. "Many young girls do not care about body image, they just want a fun doll to play with. This initial campaign is aimed more towards parents, but the future depends on young girls wanting to play with Lammily."
"I spent lots of time and research to create a doll which daughters are going to love," he added. "She isn't just a doll with typical body proportions, she's a fun doll which just happens to have typical body proportions. And everything from the packaging, to future ad campaigns, to future online interactive worlds, will be designed to appeal to kids."
"Lammily" isn't just modeled after a "real" woman's proportions. Lamm took into consideration an average woman's style, makeup and haircut when designing the doll.
"Most fashion dolls on the market are dressed like princesses or wear funky outfits," Lamm told HuffPost. "I wanted Lammily to wear clothes that Gap or J. Crew might design. There's no reason why simple everyday clothes design can't be transferred to doll clothes."
You can check out Lamm's vision for his "Normal Barbie" and his crowdfunding campaign here.
What do you think about the "Lammily" doll? Share your thoughts in the comments section below!
