NY Trump Building Residents Holding Vote on Name Change

A previous effort to rename the Trump Plaza condos failed in 2022

Trump Building Protest
Protesters demonstrate outside the Trump Building at 30 Wall St. in New York City's Financial District on Jan 20, 2017, following Donald Trump's inauguration as U.S. president. Kevin Hagen/Getty Images

Condominium owners in a New York City suburb are deciding whether to remove former President Donald Trump's name from their 40-story apartment building — with opinions divided over what they should do.

"That would be perfect. That would be great" to remove Trump's name, Delva Domond, 65, told the Guardian for a report Sunday.

"When we come around, we have to pass his building. So I'm always like: 'Man, why don't they take his sign down?'"

About two dozen residents of the 194-unit Trump Plaza in New Rochelle, New York, want Trump's name to remain, the New York Post reported earlier this month.

A previous effort to remove Trump's name failed in 2022.

"This needs to stop," condo owner Al LePore, 65, told the Post. "The board is hardcore ... They hate the man and they're on a mission to destroy him in New York."

Another owner, Monserrate Fisher, 79, complained: "This is all political."

Greg Root, president of the condo board, told the Post that although a "small and very vocal group of owners" want to keep Trump's name, "there is a silent majority who we believe support the name change."

"After carefully studying the issue, we believe it is financially in the best interest of unit owners' property long-term values," Root added.

The fight over the building's name comes as the presumptive Republican nominee to challenge President Joe Biden faces opening statements Monday in the Stormy Daniels "hush money" case, which marks the first criminal prosecution of a former U.S. president.

In February, the New York Times reported that the value of condominiums in Trump-branded Manhattan buildings began to decline in 2016, the year he was elected president, relative to other Manhattan condos.

Three New York City buildings removed Trump's name shortly after his election, with the owner saying it would make them more attractive to tenants. The Trump International Hotel and Tower in Toronto paid millions of dollars to end a branding deal with him in 2017, the Guardian reported.

Tags
Donald Trump, New York, Vote, Brand
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