Google Glass is reportedly using frames and designs of Ray-ban and Oakley to overcome consumers' doubts about the wearable device.
Astro Teller, the "Captain of Moonshots" at Google's innovation lab, told the Wall Street Journal that convincing people to wear computers on their face is hard as it "is a fashion problem as much as it is a technology problem."
But through their partnership with Luxottica Group, the company is hoping to get pass through the hindrances. The eyewear company and the Internet giant have been working together since last year to come up with an eyewear that incorporates Glass technology without mounting Glass before the Ray-ban or Oakley eyewear.
Under the deal, which Luxottica announced Monday, the largest eyewear company will devise, create, and distribute new versions of Google Glass.
"Partnering with Luxottica is a huge coup for Google," said J.P. Gownder, an analyst at Forrester Research who studies wearable-computing devices to WSJ. "In one fell swoop, Google could get Glass in front of tens or hundreds of millions of consumers in an eyewear-appropriate setting."
Luxottica is an Italian company that led the eyewear market in 2012 with 12.4 percent shares, said the market intelligence firm Euromonitor International.
Andrea Guerra, chief executive officer of Luxottica said that the wearable device will be offered in more than 5,000 retail stores in the United States, like Sunglass Hut and LensCrafters.
"Google has opened up a new potential opportunity of use of glasses," said Guerra to the WSJ.
As of press time, Google Inc. is still deciding on how much they will charge for Glass. It hasn't announced the release date for consumer version, either. However, the company was planning to introduce it in the market this year.
Aside from Luxottica, VSP will also aid in the distribution of Google Glass. VSP Vision Care is an insurance company that has 30,000 affiliated eye doctors and 60 million eyecare plan holders.
