Electronic Arts CEO Andrew Wilson is taking a page out of the Warner Bros. video game playbook when it comes to developing the latest installment of their "Star Wars" titles.
In an interview with CNN Money, Wilson explained how the company won't let the "Star Wars" franchise films dictate the plot for future gaming titles.
"What Warner Bros. did with Batman was take the core roots of that IP and manifest that inside the walls of Gotham City and delivered an interactive experience that had real ties to what you would see in the films and what you had read in the comics, while having its own life because it could provide such deep and more immersive storylines," Wilson told CNN. "When we look at the Star Wars properties that's how we're looking at it. We're not trying to build a game that replicates the storyline of any particular film."
Wilson also touched on their EA Sports and the massive shake ups that occurred in 2013, including cutting ties with the face of pro-golf Tiger Woods. Wilson explained EA would be releasing an Ultimate Fighting Championship title after acquiring the license for the franchise.
"There are products that we will do every year, and there are products that we'll do every other year and there are products that we'll do every four or five years, and the industry has demonstrated an appetite for that," said Wilson.
"We get a new GTA game every four or five years, but there is an immense appetite. What we're looking at right now is how long is it going to take us to build a truly innovative game in that genre, and when do we think gamers are going to be ready for that next one," Wilson told CNN.
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